Video Production
Product Video Production
A great product deserves a video that makes people need to own it.
About this service
Product videos are one of the highest-ROI investments a brand can make. They reduce purchase hesitation, increase conversion rates, and give your product the visual presentation it deserves, whether it's on a product detail page, in a paid ad, or on the trade show floor.
Backstory Creative produces product videos that go beyond the spec sheet. We find the angle that makes your product feel indispensable: the use case, the benefit, the visual story that connects the object to the desire it fulfills.
Visual storytelling for physical products
We work with manufacturers, e-commerce brands, and enterprise product teams to develop video content that showcases product features, demonstrates real-world use, and communicates value in a way that still photography alone can't achieve.
Formats for every placement
We produce product hero videos for homepage and product pages, short-form ad content for social and paid campaigns, demo videos for sales enablement and trade shows, and unboxing and lifestyle formats for influencer amplification.
Production built for products
Our product shoots are fully controlled environments: purpose-built lighting setups, macro and detail shots, motion control rigs for precision movement, and a creative team that knows how to make physical objects look extraordinary on screen.
Selected case studies
Proof, not pitch.
Also in Video Production
Other ways we help.
Commercial Video Production
Commercials that don't feel like commercials. Results that definitely do.
Short-Form Video (Reels / TikToks)
Three seconds to earn the scroll. We make every one of them count.
Social Media Video Production
Video built for the feed, not retrofitted into it.
Content Retainer
One brand film a year doesn't keep a feed alive. We produce the year.
Event Video Production
The event is one night. The footage lasts forever. Make sure it's worth watching.
Brand Video Production
Your brand is a feeling. A brand video makes sure everyone feels the right one.
Testimonial & Case Study Videos
Your best salespeople aren't on your team. They're your customers. You just need to put them on screen.
Drone & Aerial Video
Some shots only exist from 400 feet up. We get them.
Animation & Motion Graphics
Some stories shoot best as live action. Others need to be drawn.
Documentary Production
Some stories aren't a 60-second spot. They're an hour-long film. We make those too.
More recent work
See all work →
EventThe Founders Club Fire & Ice Gala
Community Medical
EventCentral California Women's Conference 2026
Central California Women's Conference
PhotographyCantaloupes Cut Chic
Classic Fruit
Brand FilmRobertito's Taco Shop | Fresno, CA - The Heart of Robertito's
Backstory Creative
Brand FilmFor The V
Fresno State Athletics
Brand FilmFresno State Football x Lyles College of Engineering | $5 Yardage Incentive NIL Ad
Backstory Creative

