Service
Video Production
Most video looks like video. We make it look like something you can't stop watching.
Backstory Creative is a full-service video production company based in Fresno, California. We work with mid-market brands and enterprise clients who need more than a camera crew. They need a creative partner who understands that every second of footage is a chance to make an impression.
From pre-production strategy and scriptwriting to on-location shooting, post-production, and delivery, we own the entire process. No handoffs, no miscommunication. Just clean, cinematic content built to perform across every platform and placement.
What we do
We produce video content across every format: brand films, commercials, social content, event coverage, testimonials, product videos, and more. If it moves, we shoot it. If it needs to tell a story, we build that story first.
Our approach
We lead with instinct and back it with strategy. Every project starts with a clear creative brief and ends with content that has a job to do: drive results, shift perception, or stop someone mid-scroll. We don't make beautiful content for its own sake. We make it beautiful because that's what gets remembered.
Why Backstory Creative
We're based in Fresno and work with brands across California and nationally. Our team moves fast, communicates clearly, and delivers work that stands up against any agency in the country. We're the kind of production partner that makes you look good, then makes you look better next time.
What's included
Video Production services
Commercial Video Production
Commercials that don't feel like commercials. Results that definitely do.
- TV, CTV, and digital commercial production
- Full concept development and scripting
- Talent casting and location coordination
- Professional crew: director, DP, sound, art direction
Short-Form Video (Reels / TikToks)
Three seconds to earn the scroll. We make every one of them count.
- TikTok, Instagram Reels, and YouTube Shorts production
- Hook-first scripting designed for the first 3 seconds
- Native vertical format shooting and editing
- Trending audio sourcing and clearance
Social Media Video Production
Video built for the feed, not retrofitted into it.
- Vertical, horizontal, and square video formats
- Platform-native production for Instagram, TikTok, LinkedIn, YouTube, Facebook
- Hook-first scripting for short-form
- Talking-head, product, and lifestyle social formats
Content Retainer
One brand film a year doesn't keep a feed alive. We produce the year.
- Monthly batch production days for video content
- Multi-format output: vertical, horizontal, square
- Short-form social, talking-head, product, and brand content
- Editing, color grade, sound design, and graphics included
Event Video Production
The event is one night. The footage lasts forever. Make sure it's worth watching.
- Multi-camera event coverage
- Professional audio capture for speeches and panels
- Run-of-show planning and pre-event coordination
- Cinematic b-roll and ambient event footage
Brand Video Production
Your brand is a feeling. A brand video makes sure everyone feels the right one.
Testimonial & Case Study Videos
Your best salespeople aren't on your team. They're your customers. You just need to put them on screen.
- On-location or studio interview production
- Pre-interview coaching and question development
- Single and multi-subject testimonial formats
- Problem-solution-result case study structure
Product Video Production
A great product deserves a video that makes people need to own it.
- Product hero videos for web and e-commerce
- Feature demonstration and how-it-works formats
- Lifestyle product integration
- Macro and detail cinematography
Drone & Aerial Video
Some shots only exist from 400 feet up. We get them.
- FAA Part 107 certified commercial drone operations
- Cinema-grade aerial videography (4K, 6K, RAW)
- High-resolution aerial photography
- Real estate and architectural aerial coverage
Animation & Motion Graphics
Some stories shoot best as live action. Others need to be drawn.
- 2D animation and motion graphics production
- Animated explainer videos for SaaS, healthcare, fintech, and B2B
- Storyboarding, illustration, and visual design
- Lower thirds, kinetic type, and data visualization
Documentary Production
Some stories aren't a 60-second spot. They're an hour-long film. We make those too.
- Branded documentary and mini-doc production
- Founder, origin, and impact story films
- Long-form interview-driven documentaries
- Cinematic observational and verité coverage
Recent work
See all work →- Commercial
Be the One Campaign
FFB Bank
SocialCalifornia Cantaloupes Reels
California Cantaloupe Advisory Board
EventCVLUX Awards 2026
CVLUX Awards
EventThe Founders Club Fire & Ice Gala
Community Medical
EventCentral California Women's Conference 2026
Central California Women's Conference
PhotographyCantaloupes Cut Chic
Classic Fruit
Brand FilmRobertito's Taco Shop | Fresno, CA - The Heart of Robertito's
Backstory Creative
Brand FilmFor The V
Fresno State Athletics
Brand FilmFresno State Football x Lyles College of Engineering | $5 Yardage Incentive NIL Ad
Backstory Creative