Social Media Video Production

Most branded social video is the same horizontal commercial cropped to 1:1 with a logo slap. It looks like an ad, performs like an ad, and gets skipped like an ad. The brands winning on social are the ones producing video the platform actually wants to serve: native, fast, formatted right, written for the feed instead of for a TV spot.

Backstory Creative produces social video across every platform and every format. Vertical for TikTok and Reels, horizontal for YouTube and LinkedIn, square for the feed, longer-form for thought leadership, short-form for hooks. We start with the platform and work backward into the production, because what works on one feed doesn't always work on the next.

Built native, not adapted

Every social video shoot is planned for the format it's living in. Vertical hooks framed for the phone. Horizontal cuts paced for desktop. Square versions for in-feed. We don't shoot horizontal and pray. We shoot for placement and ship cuts that don't need a redo.

Volume the platforms reward

Social platforms reward consistency. We produce in batches that give your brand a steady drumbeat without the per-piece production cost of one-off shoots. A single shoot day can produce a month of platform-ready content.

Performance-aware production

We track what's hitting in your feed and feed those learnings into the next production cycle. Hooks that are working get pulled forward. Formats that are stalling get reshaped. The production never runs disconnected from the analytics.