Commercial Video Production

The commercial is the oldest format in advertising, and still the most powerful when it's done well. The difference between a commercial that moves product and one that gets skipped is craft, creative, and the ability to pack a complete story into 15, 30, or 60 seconds.

Backstory Creative produces commercials for broadcast television, connected TV (CTV), digital pre-roll, and social platforms. We develop the concept, write the script, cast talent, direct the production, and deliver a final cut that's engineered to drive action.

Concepted for conversion

We don't lead with pretty visuals and hope for results. We start with the outcome. What do you want the audience to do, think, or feel? Then we build the creative backwards from there. Every shot, every line, every second earns its place.

Production built for brands

We work with mid-market and enterprise brands who need production quality that matches their ambition. Our commercial shoots are fully crewed, fully lit, and fully planned, with professional talent, location scouting, and wardrobe coordination included in our process.

Platform-ready deliverables

A single commercial concept shouldn't live in a single format. We deliver your spot cut for broadcast specs, social platforms, and digital placements, so your campaign works everywhere your audience is, without running a separate production for each.