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Commercial · 2026
Yosemite Mariposa County Tourism Bureau | "The Good Ol Days" Ad , Fall 2023
For Backstory Creative
The Brief
What they wanted.
Yosemite Mariposa County Tourism Bureau came to us for a Fall 2023 ad. Big landscapes are easy to shoot. Making them feel personal is the work.
The Solution
What we made.
"The Good Ol' Days" follows one couple instead of a checklist of viewpoints. Half Dome glowing at sunset. El Capitan over the river. The Mariposa Grove of Giant Sequoias, heads tipped back. E-bikes, big laughs, golden light. The icons are all there. The feeling is what sticks.
Across the campaign
The hero, the supporting cast.
Got something similar in mind?
Let's make something
that hits.
Tell us about your project. We'll tell you if we're the right team for it.
