For the V Campaign | Commercial Video Production | Fresno, California

Brand Film · 2026

For The V

For Fresno State Athletics

The Brief

What they wanted.

Fresno State Athletics brought us "For The V." Game-day hype is easy to make. We wanted something with roots.

The Solution

What we made.

So we went wide before we went to the field. Sunset over the stadium. The downtown Fresno skyline. Gold light across vineyard rows. Autumn in Yosemite, a hiker on a canyon edge at dusk. DJs on the decks, a cook working the grill. Then a Bulldog in full uniform, standing in the stands. The place, the people, then the player.

Watch on YouTube

Across the campaign

The hero, the supporting cast.

A Fresno State football player in helmet and uniform stands in the stadium seats — The player, in his house.

Aerial view of the downtown Fresno skyline under a blue sky — Downtown Fresno.

Aerial view of long vineyard rows in golden light — Vineyard rows at golden hour.

A woman walks through an autumn meadow with falling leaves below a granite cliff — Fall in the high country.

A hiker with a backpack stands on a rocky overlook above a canyon at sunset — Canyon edge, last light.

Two DJs in headphones work the decks in a studio — On the decks.

A cook in a red cap works a flat-top grill in a busy kitchen — Working the grill.

Got something similar in mind?

Let's make something
that hits.

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